Jonas Claesson: The Artist Behind Larry The Local

What do you get when you mix smooth, gluten-free vodka with one of the raddest surf artists out there? A collab that totally embodies the Live Like a Local lifestyle. Locals Only Vodka has teamed up with Jonas Claesson, the legendary illustrator behind Larry The Local, to bring even more good vibes to the lineup.

Meet Jonas: The Guy Behind the Stoke

Jonas Claesson isn’t just any artist—he’s a wave-chasing, adventure-loving creator who’s been making the world a little more colorful with his playful, hand-drawn surf art. Originally from Sweden (yeah, they surf there too), Jonas found his true calling along the coasts of Australia and beyond, capturing the don’t-take-life-too-seriously energy that makes surfing so special. His characters—especially Larry The Local—are all about fun, friendship, and respect for the ocean.

Who’s Larry?

If you don’t know Larry The Local, let’s fix that. Picture this: a laid-back critter who shreds waves, kicks back with his crew, and always respects the locals (because, duh). He’s got that effortless locals only vibe—always in the lineup, always in the know. Sound familiar? That’s exactly why he and Locals Only Vodka go together like golden hour and a fresh cocktail.

Bringing the Art to the Party

This collab is more than just a cool mashup—it’s a celebration of surf culture, creativity, and good times. Whether it’s sipping a Locals Only Vodka cocktail post-surf or rocking some fresh Larry The Local art, it’s all about embracing that carefree, sun-drenched energy.

Plus, both Jonas and Locals Only Vodka are big on giving back. As part of 1% For The Planet, they’re making sure the beaches stay clean, the waves stay pumping, and the next generation of surfers gets to enjoy the same epic playground we all love.

So next time you’re kicking back after a session, grab a bottle of Locals Only, raise a glass to the locals (critter or human), and keep sharing the stoke. 🌊🍸

 #LiveLikeALocal #LarryApproved